17 Powerful Social Advertising Campaigns That Fight for a Better Future

The aim of social advertising is to reach our hearts, open our eyes to the uncomfortable truth, and hopefully encourage us to act.


“Victims are people just like you and me.” – A Christian ad campaign to abolish torture

“Plastic bags kill.”

“There’s a friend request you won’t regret accepting. Adopt.”


“Sometimes the best medicine of all is called hope.” Make-A-Wish social project fulfills the wishes of seriously ill children

Donorship social advertising

“Don’t let garbage replace wildlife.”



An invitation to a wildlife sanctuary where people can see animals in their natural habitats

“Sometimes imagination is the only way.” – Social advertising against child abuse

“Don’t skip this. Don’t let the indifference become reality.”

“Every year 8 million tons of waste are discharged into the ocean.”

“If he was your pet, you’d protect his habitat.”



“Social contact can be frightening for people with autism.”


“Cigarette butts are crashing our ecosystem.”

A warning against human trafficking .

Harm of drinking alcohol


Social advertising against family violence


The problem of child suicide caused by stress at schools


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